In the course of more than 25 years of helping client companies achieve repeatable Moments of Genius, John Krubski developed the foundational principles of Thinking Whole and Breaking Genius. He is a prescriptive futurist. Thinking Whole can be thought of as the Third Way, or System 3, in the context of David Kahneman’s Nobel-winning foundational Behavioral Economics principles – Thinking Fast and Thinking Slow. Thinking Whole is a platform that combines the best of Kahneman’s two decisioning systems but expands their utility into the sphere of applied innovation, creativity, and moments of repeatable genius on demand. Breaking Genius is the process that makes Thinking Whole actionable, practical, teachable and learnable for teams, for organizations, and for every day life. Krubski has been a Futurist, Innovation Consultant, Marketing and Social Researcher, small business owner, authority on American small business, creator of The Index of What Matters Most (TiMM), creator of the Guardian Life Insurance Index of What Matters Most to America’s Small Business Owners, as well as a Chief Marketing Officer, VP of Sales Development, VP Strategic Planning, Broadcaster, Television Producer – and other various and sundry pursuits. John Krubski has helped some of the smartest people on the planet to think smarter and some of the most creative people to think more creatively.