The Three Domains: Information, Intentions, and Ideas
The domain of information is entered whenever we attempt to find out more about the current condition in which the client finds herself. In seeking to identify this information, we act as researchers, asking questions that can be answered by a systematic collection of information. In understanding the current situation, we (individually or collectively) must not only seek information that is valid. We must also seek information that is useful. It must relate to the target that the leader and her team wish to reach. Many realistic plans can be established, and problems can be solved through the systematic collection of valid and useful information.
The domain of intentions is entered whenever we attempt to understand and clarify our personal or our organization’s mission, vision, values, or purposes. While research prevails in the area of information, clarification prevails in the area of intentions. Unlike traditional approaches to the clarification of intentions, which tend to emphasize enforcement or modeling, intention clarification focuses on the way in which mission, vision, values, and purposes come into being.
As we or our organization becomes clearer about intentions, we will begin to produce solutions that are more and more consistent with these intentions. The process of clarifying intentions becomes richer and more profound as each of us moves toward greater maturity. A mature intention is freely chosen; it is not imposed (an imposed requirement is part of the situation). A mature statement of mission, vision, value, and purpose is prized and affirmed; this statement serves as a guiding charter for one’s department or organization and is repeatedly acted on in a consistent and persistent manner.
The domain of ideas is entered whenever we attempt to generate a proposal intended to move from the current to the desired state. Ideas are sometimes fragile, often misunderstood, and easily lost. While information exists everywhere, we often ignore or misinterpret it. But we can usually go back and retrieve it. Similarly, even though intentions may be ignored or distorted, they resist extinction. Their resistance to change is often a source of frustration: old values linger as do old visions and purposes. Good ideas, on the other hand, are easy to lose and hard to recover.
Settings must be created in which ideas can readily be generated and retained. Two processes are essential. Divergence produces creative ideas. Divergence requires minimum censorship of ideas, minimal restriction on people offering their own suggestions and taking risks, and minimal adherence to prescribed rules or procedures for the generation of new ideas.
The second process is Convergence. People must be given the opportunity to build on each other’s ideas, to identify similarities in their ideas, and to agree upon a desired course of action. Convergence requires leaders to observe specific rules and procedures, to listen to ideas and to be constructively critical of other ideas. The domain of ideas often requires that we display a subtle and skillful interplay between convergence and divergence.
