McKenna and Pugno’s Best Practice Four Related Competencies
When we turn to the lists offered by McKenna and Pugno that relate to advocacy, we find a focus on character and communication:
Character (McKenna and Pugno, 2006, p. 286)
Behave honestly and ethically regardless of personal cost
Express genuine concern for others’ well being
Admit mistakes and apologize as appropriate
Accept responsibility for decisions and actions and for their consequences
Persist despite obstacles and setbacks
Maintain optimism and a sense of humor
Avoid conflicts of interest or compromises that result from competing obligations
Exhibit dependability, fairness, generosity, confidence, humility, patience, and wisdom
Communication (McKenna and Pugno, 2006, p. 288)
Listen attentively, noticing what others convey through what they say and what they do not say.
Ask questions to explore, clarify, confirm or refute current understanding.
Propose ideas and suggest new approaches.
Instruct others with clear and comprehensive explanations
Express beliefs and opinions directly.
Persuade others through compelling, convincing messages, focusing not on the mere transfer of information but on actual transformation.
Encourage discussion and debate, even when disagreements ae, in order to increase understanding and involvement.
Use appropriate means and media to communicate with optimal frequency, reach, impact, and cost-effectiveness.
Inform others of news in a timely, accurate and appropriate manner, even when the news may be unfavorably received.
