THE FUTURE A Short Guide to Getting There in One Piece
The Metaverse is already both vision and goal for many of the world’s tech giants. Billions are being invested. This isn’t going away.
Elon Musk’s Neuralink (brain to machine)
Facebook, Apple and Google as well as Epic Games are invested heavily through cloud-based gaming engines, AR glasses, Oculus VR and Horizon Spaces.
During the Black Lives Matter protests, activists used Snap’s ‘Local Lenses’ feature to cover their cities in AR protest art.
Architecture firm GGLO created an AR app to make a permanent metaverse record of the real BLM street art painted across Seattle during the protests.
Fashion label Marc Jacobs released a line of six outfits for avatars to wear in Animal Crossing: New Horizons.
Facebook are beta-testing Horizon, a massive, social VR world that runs on the Oculus platform.
Right now, more than at any time in our lives we have the opportunity to change. We are creative and sentient human beings. The motivation for fresh ideas to reinvent, innovate, and be better has never been higher. We can choose to be more sustainable, more effective, more useful, and more human.
Chaos is found in greatest abundance wherever order is sought. It always defeats order, because it is better organised.” – Terry Pratchett
Chaos accurately describes markets, trade, movement of goods, societies and global certainty. But it’s an emotional word. Chaos is visible everywhere – observing it depends on your perspective. For example, watching waves crashing on the shore up close offers no rhyme or reason for the action of individual droplets of water – and yet observed from near-earth orbit the flow of the oceans has a regular and discernable pattern.
For the conscious business leader looking at their market with the right perspective – the chaos is the opportunity. The chance to create new products, better services, more appropriate businesses is vast.
The conscious leader realises a few things that the less conscious don’t. The conscious leader though is defined by their ability to act as well as think. They are building an intelligent operation.
In an intelligent operation, context is vital – the current and future consumer is fully implicated at every step of the journey.
Consumers are involved in the design of the product or service, how and where they get sold (channels/platforms), what messaging strategy and campaign works and how to make and service the solution in the first place.
The operation is open – completely open. Diversity, creativity, and sustainability are meaningful and not just words on the wall.
Sharing everything is the norm – the methods, the code, the hacks, the processes, the recipes, future roadmaps, systems and platforms.
All boundaries between what happens internally and externally are gone – the operation is effectively boundary-less.
The vision for the future model is defined as ‘operation as a community’ – that’s the proposition, offer and system that’s being built now.
Consumer trust emerges because they are involved. Everything is a feedback loop of mutual value. The operational model is a flywheel not a hierarchy – a self-perpetuating brand.