Theory E²: Working with Entrepreneurs in Closely-Held Enterprises: XIII. Assessment in the Enterprise Cycle (Part Two)

Theory E²: Working with Entrepreneurs in Closely-Held Enterprises: XIII. Assessment in the Enterprise Cycle (Part Two)

The three stages of progressive focusing have been summarized by Parlett (Parlett and Dearden, 1977, p. 17):

Obviously, the three stages overlap and functionally interrelate. The transition from stage to stage, as the investigation unfolds, occurs as problem areas become progressively clarified and re-defined. The course of the study cannot be charted in advance. Beginning with an extensive data base, the researchers systematically reduce the breadth of their inquiry to give more concentrated attention to the emerging issues. This progressive focusing permits unique and unpredicted phenomena to be given due weight. It reduces the problem of data overload and prevents the accumulation of a mass of unanalyzed material.

These three appreciative characteristics of diagnostic evaluation (qualitative analysis, systematic perspectives and progressive focusing) are often troublesome for both inexperienced and traditional evaluators. These characteristics appear to fly in the face of a contemporary emphasis on precision, measurement, objectivity and the discovery of deficits. Such is not the case, however, for these three characteristics can serve to enhance rather than take the place of a more traditional “scientific” evaluation.

In looking appreciatively at cause and effect relationships in a complex social setting, a whole variety of tools and concepts must be considered. In attempting to better understand the workings of a specific program or culture, the evaluator, like the anthropologist, uses a variety of data collection methods, ranging from participant-observation and interviews to questionnaires and activity logs. A compendium of qualitative methodologies and disciplinary frameworks is offered by Michael Quinn Patton (1990), Chapter 3) Parlett suggests that the experienced evaluator also emulates the anthropologist in making use of various data analysis methods, ranging from narration and metaphor to multivariate statistics.

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About the Author

William BergquistWilliam Bergquist, Ph.D. An international coach and consultant in the fields of psychology, management and public administration, author of more than 50 books, and president of a psychology institute. Dr. Bergquist consults on and writes about personal, group, organizational and societal transitions and transformations. His published work ranges from the personal transitions of men and women in their 50s and the struggles of men and women in recovering from strokes to the experiences of freedom among the men and women of Eastern Europe following the collapse of the Soviet Union. In recent years, Bergquist has focused on the processes of organizational coaching. He is coauthor with Agnes Mura of coachbook, co-founder of the International Journal of Coaching in Organizations and co-founder of the International Consortium for Coaching in Organizations.

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