![](https://library.psychology.edu/wp-files/uploads/2022/01/IMG_1942-850x491.jpg)
The Ajzen & Fishbein Reasoned Action (RA) model
This model is quite complex in its original form and I have simplified here (and in the companies in which I have applied it) to make it more understandable and practical. The logic of the model flows from left to right.